July 12, 2012, Andover, MA and Austin, Texas — Fishman
and Asterope today announced a strategic alliance and global distribution
agreement establishing Fishman as the exclusive worldwide distributor for
Asterope instrument and XLR audio cables for the music instrument and pro audio
markets. As a result of the agreement, Asterope products will be
available in retail outlets throughout the United States and in more than 70
countries worldwide. The agreement was announced today at Summer NAMM 2012 in
Nashville, Tennessee.
Asterope products provide musicians, audio engineers and
enthusiasts with a unique design that provides greater clarity, a broader
frequency response and more dynamic harmonics than traditional audio cables.
Asterope products are designed and manufactured in the United States, and are
the result of more than 10 years of research and development. Since
their introduction, a host of renowned players, producers and engineers have
chosen the company’s breakthrough line of products for both live performances
and session work.
“This is an exciting opportunity for Fishman to expand on
its commitment to provide the best possible sound,” said Larry Fishman,
President of Fishman. “Every so often something revolutionary comes along that
re-defines a category in our industry. This is one of those times. We’re
delighted to be able to offer our experience and expertise, and look forward to
making Asterope a success around the world.”
“Today’s agreement is a tremendous milestone for the company
and will better ensure that Asterope products are available to artists around
the world,” said Dariush Rad, president of Asterope. “Not only are
both of our companies focused on enhancing the quality of sound, but our brand
building, marketing and strategic sensibilities are consistent, as well. This
provides us with the foundation of a dynamic and enduring relationship.”
Asterope products will be offered in two product lines --
the “Pro Studio” series, available in Asterope’s signature purple color with
gold connectors, and the “Pro Stage” series, available in midnight black with
nickel connectors. The Pro Studio line is designed for
everyday use in a variety of environments, from acoustic to electric
instruments. The Pro Stage series is designed for use in live,
on-stage environments. The cables are available in all straight and
right angle combinations, as well as XLR. Cable lengths include 6’, 10’, 15’,
20’, 30’, 40’ and 50’ lengths, as well as 1’ and 3’ patch cables. The
XLR cables are available in 2’, 4’, 6’, 10’, 15’, 20’, 30’, 40’ and 50’lengths.
About Asterope:
Asterope, LLC is an innovative audio cable technology
company specializing in products
designed for the music, pro audio and high-end audio markets. Headquartered
in Austin, Texas, the company offers unique products using breakthrough
technology for artists, producers and engineers. The company can be
followed on Facebook, Twitter and at www.asterope.com.
About Fishman:
Since 1981, the Fishman name has been synonymous with
acoustic amplification. With over 30 patents, engineer/musician Larry Fishman
continues to drive the acoustic amplification market with innovative products
and technologies that redefine the benchmark of acoustic sound. The company’s
diverse, category leading product line includes the industry standard Matrix
Infinity, SA220 performance system and Loudbox amplifiers. Fishman
is located in Andover, MA and may be found online at www.fishman.com.
Fishman
6 Riverside Drive
Andover, MA 01810
(P) 978 988-9199
6 Riverside Drive
Andover, MA 01810
(P) 978 988-9199
Channel Sponsor
