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Wednesday, August 22, 2012

Mojotone® Formally Introduces Blackface Style Twin Amp Kit, ... (Press)

For years now, the team at Mojotone has been diligently studying vintage guitar amp circuits and speakers cabinets with the intention of selling accurate reproductions of pre-1980s guitar amps. While Mojotone has a ton of valuable knowledge, and sources all the right components, the true power remains in the hands of the customer.  Amp kits have been around for some time now, but are steadily increasing in popularity as society adopts the "Do It Yourself" ideology, and Mojotone is fully embracing this concept.  "Having a customer tell you that your company provided them with a quality product is a really great thing, but having a customer tell you that your company empowered them and gave them the tools to create their own quality product is invaluable," says Mojotone CEO Michael McWhorter.  

An "amp kit," simply put, is a collection of all of the components needed to build an amplifier. These parts are sold to the customer along with instructions on how to build the amplifier. It is then up to the customer to properly assemble and wire all of these components.  Recently, Mojotone launched a new ad campaign for their amplifier kits and put their first foot forward with the "Mojotone Blackface style Twin Amp."  This recreation of a classic American guitar amp is presented in a short film in which a mustached man fantasizes about the amp, stalks the amp, and eventually steals the amp in order to partake in a rather rewarding jam session.  Response to the sound clips featured in the short video have been universally positive, and as a result, Mojotone plans to continue creating unique promotional videos for their world-renowned amp kits.  


For more information on Mojotone Amp Kits please visit  http://www.mojotone.com/amp-parts/amp-kits

Mojo Musical Supply
(P) 800 927-6656
513 South Dudley St, 
Burgaw, North Carolina 28425

Posted 08/2012