********PRESS RELEASE******
September 4, 2013
DR Handmade Strings
7 Palisade Avenue
Emerson, NJ 07630
Contact: Anthony Corona
201-599-0100
Jamstar@DRstrings.com
DR Launches
NEW NEON™ Multi Color Strings and Jamstar™ Mobile Technology Together for Music
Education
DR Strings is proud to announce NEON™ Multi Color guitar and bass string
sets, in which each string is a different color and UV and Black Light active.
DR NEON™ Multi Color strings are super bright coated strings that will sound
clear, bright and musical as well as provide unparalleled string performance
and longevity.
DR Strings and the music education technology platform, Jamstar™, have
partnered to present a new tool in aiding teachers and beginning guitar
students alike. The Jamstar™ platform utilizes a unique, patent-pending
polyphonic audio recognition engine that hears what the user plays via
their device’s microphone and gives real-time feedback while playing any
acoustic or electric guitar. Combining the pioneering technology behind Jamstar™
with DR’s new NEON™ Multi Color guitar sets, students will color coordinate the
strings on their guitar with the lesson in the app for correct finger
placement, strumming timing and fretting notes.
Guitar
teachers will have the ability to use the app for free as an extra tool in
their arsenal. The Jamstar™ platform will allow any instructor to upload their
own customized lesson into the program via a backend editor, so that the
student may be able to continue to work on the lesson independently outside the
lesson room. Teachers will have the ability to track success rates, and perform
follow up one- on -one instruction based on the data gathered while the student
uses the app. This key component makes the DR NEON™ Multi Color/Jamstar™ platform a valuable
tool for both established music education programs, as well as facilitates the
creation of low to no-cost future programs for community groups, schools,
seniors and religious organizations. Marty Schwartz, founder of GuitarJamz.com
and the most popular guitar video instructor on YouTube (with over 220 million
views) is already creating content using the Jamstar™ editor. “Jamstar™ is a great enhancement for what I
already do online,” says Schwartz. “It
enables me to add a new, interactive layer to how I teach music on the web.”
The Jamstar™
platform is currently available as an app for iOS and Android phones, tablets,
PC’s and Mac (in-browser) and has over 200K active users. Over 8,000 lessons are currently accessed per
day with an average use time of 30 minutes. The free DR NEON™
Multi Color /Jamstar™
version is now available worldwide and features over 100 free lessons from
basic chords and scales, to riffs and jamming techniques.
Jamstar™ also works directly with Alfred Music
publishing, the worldwide leader in educational music publishing, enabling
Jamstar™ to teach the music of many Warner Chappell artists on the
platform. Users can learn songs from The
Beatles, Led Zeppelin, Green Day, Foo Fighters, R.E.M., Muse, Evanescence and
many more. Users will then be able to
instantly coordinate the colors on their guitar strings with the correct notes
seen in the app to learn and play some of their favorite songs. "Alfred Music is excited to work with
Jamstar™,” says Ron Manus, CEO of Alfred Music. “The platform is a great way to
help our catalog of artists and songwriters share their music in a creative way
with the next generation of fans."
DR’s NEON™ Multi Color String sets are available in a variety of standard
electric, acoustic and bass guitar gauges. Download the Jamstar™ player
enhanced with DR’s NEON™ Multi Color Strings at http://jamstar.co/DR.
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